Sammy was asked to create the brand design and packaging for these retail health food products which are a nutritional high protein drink in the Freedom Food Group range.
He developed a custom look and feel for each to work most effectively within its own product category. The design and packaging for these drinks features imagery of male and female lean body shapes to give them a bespoke feel. They were strategically positioned differently from the mass-produced products on the market.
Work included: Brand identity design / Logo design / Packaging design