The Dove brands connotes the ideas of simplicity and taking care of yourself. My challenge was to create a design that balanced these values along with showing skin brightness that is glowing and translucent to embody the new Inner Glow face care range.
The use of a waterlily in water in the background for the mask pack, foam and bubbles for exfoliating cleansing bottle gives the products a glamorous, fresh feel. The resulting design is simple and elegant and uses delicate imagery and fine finishes to evoke premium beauty cues.
Work included: Concept design / Packaging design / Label design / Key visual design