Dove Nourishing Secrets has a new project range ‘Future variant after 2021’ to cover 5 new territories - South Asia, Morocco, South America, the Mediterranean and Egypt.
The brief was to create an eye catching packaging re-design, giving it a strong and vibrant shelf presence that would appeal to their target market of 15-45 year olds. Each different haircare product is colour coded with the ingredients according to its use and forms a very strong set with a great in-store presence.
Work included: Concept design / Label design / Image retouching / Key visual design