This project was to produce a new sake variant packaging design for the Japan launch. The brief had to cover a modern inspiration, cool, edgy and with a scientific look and feel for the women’s range.
A unique white rice paper texture as a label background, a petri dish with rice and rice stalks, pink foil bar for the women’s range and green foil bar for men’s, keeps the brand relevant to its target audience.
Work included: Concept design / Packaging design / Label design / Key visual design